Godshall’s Goes All Natural, Holds Line on Price
“People want to serve their family natural products, but the jump in price is usually a real pinch on the budget. Plain and simple, I didn’t want to accept that” And at Godshall’s Quality Meats, President Mark Godshall was in a position to change it. Godshall’s, which started as a local butcher shop in 1945, has grown to an international provisioner with its values intact. Its branded and private label products are on tables coast to coast and feature real meat, real wood smoked turkey bacon.
“We made a commitment and the strategic purchases to back it up” explains new COO, Ron Godshall. “That scale was one of the reasons we are able to make our Fully Cooked Turkey Bacon all natural and hold the cost. Innovation is in our blood, as is a refusal to accept prevailing thought when we know we can do better. Decades ago, we didn’t accept that turkey bacon was an inferior tasting product, and developed a recipe that customers tell us is the turkey bacon that pork bacon consumers love. Here, we decided not to follow the orthodoxy of splitting off an all-natural brand at a much higher price point.”
And this isn’t a far-off promise of a product “We’re already rolling this product out of our ovens and packing it up for market shelves” says Floyd Kratz, Senior VP of Sales “One of the things we’re pleased with is the fact that we’re big enough to feed the nation and small enough to be nimble in getting food from farm to table; making quality, wholesome, delicious products at an honest value.”
Mark Godshall adds, “While so much has changed with regard to consumer demand and the technology and availability to fulfill it, the thing that hasn’t, is our commitment to what’s next, since 1945. New flavors, new ways to keep it fresh, still the same Artisan Butcher family, making what we make for our family, for yours!”
Godshall’s All Natural Fully Cooked Turkey Bacon is available to grocers nationwide.